In "Will Station B become the new pole after "two micros and one shake"? ”, I made a question: “Will the new pole after “two micros and one shakes” be Zhihu or station B? Whether it is Panama Phone Number List in terms of the ability to participate in public topics or the willingness of users to communicate spontaneously, the communication extension of these two communities is spilling out of the platform. After the outbreak of the new crown pneumonia, the two content communities of Zhihu and Station B have launched epidemic topic pages. In addition to browsing Weibo and reading WeChat articles, many people have Panama Phone Number List obtained knowledge about the protection of new coronary pneumonia from Zhihu and Station B. , the development of the epidemic, the progress of prevention and control and a series of information. As emerging media channels for hot events, Zhihu and Station B have become de facto public communication platforms. The follow-up of public topics shows that these two products are gradually becoming media-oriented. This Panama Phone Number List transition from content or socialization to mediaization was experienced by platforms such as Weibo, Twitter, and WeChat back then. This article will discuss, in terms of media content, the development differences between Zhihu and Bilibili, and the value of public media in the information age. 1. Towards immediate, media-based fate of information products? "As long as you are insulated from the news for a while, the worries in your heart will accumulate habitually."
Alain de Botton vividly describes a basic feature of contemporary society, that is, people's need for instant information is solidified into a living habit, which is especially prominent at a time when Panama Phone Number List the boundary between "information" and "news" is becoming more and more blurred. The higher the degree of social informatization, the greater the demand for instant information, which also affects almost all informatization products. Both Zhihu and Station B have Panama Phone Number List a common feature of community-based content, that is, content precipitation and traffic accumulation, Zhihu's old Q&A, and B station's old fans, many content on the station are not limited by "timeliness". The social demand for time-sensitive information is the largest increase in current Panama Phone Number List Internet traffic. The basic trend arising from this is that platforms that provide information services can easily "bow" to Panama Phone Number List instant information in order to obtain traffic. Whether it is the "Zhihu Hot List" or the current affairs hot topics that are regularly occurring at Station B, this trend is showing. The prominence of immediacy is an important feature of mediaization. This has been verified in the "media-oriented" turn of Weibo and Twitter. In general, the mediaization process of Station B and Zhihu is still a growth strategy.
Looking at the media trends of Zhihu and Station B, what are the characteristics? Where will it go? Take the spread of this epidemic as an example: On February 17, Zhihu released a "war epidemic" data Panama Phone Number List report showing that during the epidemic, Zhihu added 117,000 questions related to "epidemic" and "health", and received more than 500,000 questions. 1 answer, the relevant answer was read 1.73 billion times and received 10.62 million likes. According to Bilibili’s big data report on “Fighting the Epidemic at Home”, from January 18 to February 18, users watched epidemic-related videos 1.9 billion times, searched Panama Phone Number List for epidemic keywords 120 million times, and created related videos for a total of 61,218 times. It has been played continuously for more than 7 years, and a total of 12.35 million "Come on" barrages have been sent. In terms of the overall data dissemination, there Panama Phone Number List is not much difference between the two, and the difference is reflected in the dissemination details. Two data reports also show: The topic of "Fighting Pneumonia" launched on Zhihu is updated 7*24 hours in real time, with nearly 1 billion page views.
Station B and Zhihu's Media Destiny Panama Phone Number List
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