What is SEO Positioning? Written by Javier Diaz on July 8, 2021

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luckyakter22
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What is SEO Positioning? Written by Javier Diaz on July 8, 2021

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When Larry Page and Sergei Brian created an algorithm capable of finding the most relevant information based on Internet users' search terms, the world changed forever. Everything people needed was just a click away. Since then, Google has become the interface par excellence that connects users with the vast sea of ​​information on the web. The key to the success of this algorithm has been in its effectiveness in interpreting factors that make it possible to define the relevance of content on the Internet according to the needs of the user.

There are more than 200 factors that influence how Google determines the position of the results that are delivered when a user performs a search. Following Google's success, its competitors were quick to implement improvements to the way their search algorithms worked. Although today Special Database Google continues to be the absolute leader in the industry, there are various search engine alternatives, such as Sing, Yahoo! and Duckling, which also cover significant markets. The key here is to understand that the results that you get when you search the Internet are not the product of chance, but behind it there are complex algorithms that are analyzing hundreds of factors simultaneously to determine which content meets your needs.

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Now yes, let's go to the central point of this article... What is SEO Positioning What is SEO or Web Positioning? When we talk about “SEO” (Search Engine Optimization), we are referring precisely to optimizing our content on the Internet so that it is relevant and achieves a position at the top of the search engine results. Although the factors that search engine algorithms take into account have evolved over time, they continue to respond to the basic principle of helping users find the information they need, since ultimately their business model depends on users have a good experience and want to use them again. In this context, many of the efforts made by search engines have been aimed at attacking bad practices with which content creators seek to manipulate positioning factors to attract users.
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