6 Steps to Establishing a Design Aesthetic for Your Brand

Get ral mobile phone number list
Post Reply
sirajul
Posts: 1
Joined: Thu Mar 31, 2022 4:17 am

6 Steps to Establishing a Design Aesthetic for Your Brand

Post by sirajul »

or companies getting started, or even just going through a revamp, establishing a brand can be a creative process but also a source of stress. Your brand is the first touch point consumers will make with your product or service, and putting your best face forward is important. colorful light bulb by DesignerHolmes for klamar H Once you have a good idea of what you’d like your brand to convey, the next step is to translate these ideas into a look and voice. While it can seem intimidating at first, establishing a design aesthetic for your brand can be broken down into 6 easy steps: 1. Go to the drawing board — The first idea you have may not be the best, but it doesn’t make it any less valid. When starting your branding or rebranding process, an ideation phase is a necessity. In the old days, you may have created a vision board. However, sites like Pinterest bring brainstorming into the modern age. Think about your business and what you want customers to think and feel when they learn about you. Next translate these thoughts and feelings into visual cues that resonate with you and your brand personality. Then throw do a search on Pinterest board (or, if you’re old school, flip through magazines with your scissors handy). Search for things that matter to your business. This can include: Other businesses in the space Influential figures or brands you care about Moods or feelings you’d like to evoke with your brand Then break it down further. Peruse fonts and start looking for examples of how those fonts are being used. moodboard via (clockwise from top left) ShakeDesign, Studio—JQ, Betype, simon walker type, The Everygirl, In Color Balance You may also consider ColourBoard. This site allows you to create color boards and palettes to find the best combination for your brand. Color can be an important first-touch with your brand or business, and making sure you have a combination that sends a message is vital. This phase allows the creative juices to flow, and opens your mind to ideas around branding you may have never considered before. This exercise is not about narrowing anything down, or making deciscions, but instead should be about exploration. 2. Build a persona — You should now have a long list of ideas! Time to start narrowing it down. But where to start? Your audience—i.e. the people you’re trying to sell to—should be the main driver behind choosing your aesthetic. If you haven’t already, now is the time to build out a marketing persona to help you understand the ideal person you’ll be working with in the future.

Ask yourself questions about that person: Where do they live? Where do they work? Where do they go for information? What excites them? When you have a comprehensive view of that information, text messagte service you can begin to link these values to a specific look, which means you’ll need to… 3. Understand design styles — Design aesthetics are constantly changing, but brands who find the right fit rarely have to re-brand down the line. Think about some of your favorite brands—how many logo changes (other than a slight refresh) have they undergone during the company’s history? There are many styles to consider, including: Classic: Think brands like Coca-Cola or Goodyear. While recent trends may seem exciting and fresh, they also have the most potential to become outdated quickly. By establishing a classic design aesthetic for your brand, you could have something with serious staying power and the ability to reach a wide audience. Retro: Starbuck’s badge logo is a good example of retro done right. Retro designs are great for brands that fit the aesthetic. Hip coffee shops and throwback hair salons are taking advantage of this look and updating it for 2016. While some may think of retro as old-hat, it’s experiencing a

resurgence in popularity that your brand could take advantage of. Material: Google’s simple logo is a great example of this—probably because they invented it! This innovative and modern technique (the evolution of flat design) uses grids, light and shadow to create modern graphics. This may be the right design for someone in a web-based space or whose brand exists in a lot of online properties. Handcrafted: A newer trend, these logos look like they’ve been drawn or chalked. This technique doesn’t quite work for traditional or even tech companies, but smaller brands who maybe have a handcrafted product can take advantage of this low-key style. Modern/Minimalist: Think Apple. Simple design, but everyone knows what it stands for. Minimal styles have the most room for enhancement and changes (like how Apple’s apple went from a rainbow to white without changing shape). They tend to work in a variety of sectors, allowing for growth. logo styles And that’s only a handful of the graphic design styles that have emerged in the last 50 years. Some others may have come up in your research phase. Now that you know who you’re selling to, you can start to narrow your look down to the ones that are right for you. Trying to establish a brand with staying power that appeals to a broad audience? You want to consider a classic design aesthetic. Trying to market to teenagers or 20-somethings? You may be better served by going with the latest material design trend. 4. Strike a balance — In the process of brainstorming you may have discovered you have some
Post Reply