Multichannel funnel reports

[Wade]

We are currently analyzing the effects once Performance Max is available to all users. They are promising in terms of overall increase in traffic and its quality, and therefore also revenues. We can therefore predict that properly implemented campaigns of this type will be more effective than previously used solutions. Reporting configuration In "Path length" we have three options to set: Conversion – each must be analyzed separately so as not to disturb the accuracy of the results. So we select e-commerce transactions or one of the available goals.


Conversion type – we need to decide what exactly we want to analyze. We can choose from Google Ads or all channels. Validity period - this is about determining the time period in which the Thailand Phone Number Data conversion is measured. We can set any number between 30 and 90 days before the conversion and this is how much time will be included in the report. In the case of industries with an exceptionally long decision-making process, it is worth choosing the longest validity period, i.e. 90 days We configure the "Time Lapse" report in the same way. If it really turns out that our Internet users use multi-channel conversions, we can go to the appropriate reports that will allow us to track it.




General data on multi-channel conversions is provided in the "Overview" report. It also shows how much overlap between channels is used. The "Assisted Conversions" report, on the other hand, provides more detailed results. In the case of assisted conversion, we refer to a situation in which a given channel was on the path leading to conversion, but was not the last final interaction of the user with the website, but only assisted.