A larger number of consumers

[Wade]

A key issue in managing an online store is, among other things, a good system for managing product data specifications that appear on the website. Thanks to it, we can constantly monitor the condition of each product and make changes to its presentation at any time. Data specification is also a product feed, i.e. a list of goods available in our store. It contains all important product data necessary for both the customer and the seller. The product feed must therefore contain information such as: ID, i.e. the individual product number; the title that appears on the website (for example, black XXL men's T-shirt); a detailed description of the product that corresponds to that on the website; link, i.e.


The URL leading to the website of a given product; link to the main UAE Phone Number Data photo or availability in stock. The feed is saved in xml or csv format and can be executed in a spreadsheet. Product feed – why is it so important? A well-constructed feed is essential if we want to successfully publish our product on a price comparison site, position it in a search engine or organize an advertising campaign for it online. It is a kind of platform of understanding between our store and the advertising platform to which we share our products. It is therefore important that all product attributes we provide are reliable, error-free, properly described and encouraging to buy.




A properly prepared product feed can be used in many channels at the same time, making it available to even several different comparison engines. Thanks to this, our brand reaches becomes more recognizable, and we increase the pool of customers. Internet search engines will display our product in search terms, and on Facebook we can create dynamic ads or advertise using Marketplace. What should you pay attention to when running feed product? First of all, the product feed must be constantly updated, even after each sale.