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Dipa77
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With trading phone number list partners Partner

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peers through networking, and discover new solutions, products, and partners. CG and retail executives can expect to: Hear the most phone number list talented, forward-looking speakers Engage with solution provides that will help them achieve their objectives Collaborate across internal functional silos Seek out next-generation talent Be a part of the experience going back live for the first time since 2019. You don't want to miss out on the in person networking, the exciting Chicago events, and the connection to your fellow executives. It's going to be a Summit to remembe Qualified executives can take advantage of the $99 early bird pricing. This offer Last phone number list Year's Analytics Unite Inside Analytics Unite 2021: Plotting Roadmaps to Success Held across three days and packed with keynotes, panels and fireside chats with today’s industry-leading CG brands, retailers


etailers face a phone number list complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly phone number list digitally driven customers, but they need to promote their vendors' branding stories as well. Deb Hannah, VP marketing of the 370-plus-store Shoe Carnival chain and CGT/RIS Executive Council member, presented solutions to this often-conflicting marketing challenge in her "Brand Storytelling: Creating a Content-Centric Marketing Strategy" session at the Consumer Goods Sales & Marketing Summit last phone number list week. Creating effective and engaging marketing content is a marriage of art and science. "What you’re selling is about creativity and innovation and design, and ultimately an emotional response from the customer," Hannah explained. "On the other side, you also have science, and science is what enables us to

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actually achieve our business goals." [See also: Sales & Marketing Report 2021] Before delving into marketing and social media content creation, Hannah advocates a high-level planning process. First, build a master calendar that encapsulates your overall marketing campaign ideas that incorporate your channel and brand stories, as well as phone number list your associated promotion plans. "We have our campaign ideas, we have individual brand stories, and we plan with our big vendors what products are they launching, what are their big priorities," she noted. Once the calendar is built, the content planning can begin. Importantly, considering Shoe Carnival's diversity of customer and consumer constituencies, content can't be one-size-fits-all. "The creative on phone number list Facebook doesn’t look like the creative on Instagram, which is different from what’s on TikTok,
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