Rules for conducting live broadcasts in social networks

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nupur222
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Rules for conducting live broadcasts in social networks

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How to prepare for a live broadcast on social networks: rules and recommendations for setting up Ilya Slyusarev Ilya Slyusarev SMM manager, content maker and just a good person. More posts by Ilya Slyusarev. Ilya Slyusarev Victoria Pinina Victoria Pinina Author of informational and selling articles for websites. Writes texts for landing pages, creates prototypes of landing pages. Articles are published in thematic blogs SMMplanner, Workspace, Web112, Econet. More posts by Victoria Pinina. Victoria Pinina Ilya Slyusarev , Victoria Pinina 13 OCT 2021 • 6 MIN Live streaming is a trend. Everyone loves them, everyone recommends them. We decided to keep up and help you figure it all out. We prepared the rules for broadcasting and told how to make a live broadcast on Instagram*, Facebook*, VKontakte and Odnoklassniki. Newsletter of our editor-in-chief. We teach how to make cool content for social networks and play promotions on SMMplanner.

Every Sunday Email Subscribe Broadcast goals Set clear and measurable goals for each broadcast. It should be clear from the goal - why you are hosting a live broadcast on social networks and why viewers should watch it. A well-formed goal will reveal the tasks that will become the theses for the live broadcast. Tasks are best drawn on a cheat sheet and hung in front of your eyes. Broadcasting is a chance to UK Phone Number List show your expertise and sell demo versions of your products. Decide what you will sell and how. You will create a funnel, or viewers will immediately buy. Buying is not only about giving you money in exchange for a product or service. Under the purchase, there may well be a “subscription” to your community or reposts of publications. According to the SMART framework, a good goal is specific, measurable, achievable, relevant, and time-bound. According to the SMART framework, a good goal is specific, measurable, achievable relevant and time-bound.

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Preparing for broadcast Live broadcasts on social networks are usually held “for everyone”, so random and unexpected people can connect to the broadcasts. They can be rude in the comments, argue with you, or, on the contrary, praise and invite friends to the broadcast. If there are too many random people, this is an occasion to reconsider your promotion. Prepare "lead magnets" - techniques that will help you turn a potential client from a viewer. Invite viewers to subscribe to the newsletter, get them interested in "bonuses". Use relevant broadcast topics, ask a question, and invite subscribers to choose a topic for broadcast. If you are hosting Q&A broadcasts, ask your subscribers to ask questions under the announcement. Relax before the broadcast. Preparing and hosting a broadcast is exhausting. There is almost no visual contact with the audience, you don’t feel the audience energetically, as a result you give energy and get almost nothing in return, so it’s better to have a good rest before broadcasting.
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