Moving from PR to SEO

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LIO
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Joined: Mon Jan 24, 2022 3:54 am

Moving from PR to SEO

Post by LIO »

PR, SEO, and PPC are all major players in a modern marketer's arsenal. But, like all other elements of the marketing mix, these verticals should not be isolated in the overall strategy and should rather work in tandem.You might be wondering, "Aren't PR and SEO completely different?" Isn't PR a traditional tactic, while SEO is strictly digital? » For many years, that was the assumption. The two entities worked side by side, but never really with each other. As the digital landscape continues to permeate and influence our daily lives, marketers have finally found the intersection of PR and SEO.Here are a few ways your current PR skills could help steer you towards a career in digital marketing:Subject lines = title tagsIn public relations, subject lines make or break for a good pitch. A good subject line is concise, immediately grabs a reporter's attention and makes them want to open your email to see what story you have to offer.In SEO, the Acheter une base de données same rules apply to title tags. They are a crucial aspect of what Google uses to determine the content of a web page in relation to a search query. Not only that, but like subject lines, title tags grab a user's attention and give them a taste of the information that can be found by clicking on them.Content is king no matter whatWhether you're writing a killer byline to contribute to a national publication or developing an educational blog post based on a high volume of user searches, content is king, and this belief permeates all book marketing tactics. These days. And if you're into public relations, you certainly have grammatical gifts and proofreading power. This skill is needed and valuable just about anywhere.Pitching, Awareness, Tomato, TomatoI hope you read the tomato two different ways. Anyway, here's my point: PR practitioners call it pitching, while SEOs call it outreach. But guess what… it's the same thing. If you have the knack for building mutually beneficial relationships with journalists and generating relevant stories for the right audience, that will be the gift that will continue to be given if and when you switch to digital marketing.
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