Tone of Voice 1 Tone of Voice in Copywriting: The tone of Special Data voice expresses the brand's personality, gives emotion, meaning and intention to messages. How do you develop it and put it into writing? We talk here about the importance of tone of voice, the difference between brand voice and tone of voice, and how you can develop a tone of voice that's right for your brand. In verbal communication.
Tone of voice is an essential element and comes naturally, giving meaning and intention to the words we speak. We already know that people react to non-verbal (body language, gestures, facial expressions) and para-verbal (tone of voice, rhythm, volume or pronunciation) components rather than actual verbal communication. In other words, how we say something is more important than what we say.