This typically also requires additional data DB to Data on users/customers, so there is also proximity to the data warehouse. What is often misunderstood: A CDP is not a marketing automation solution. For example, it does not send emails, but rather supplies the email tool with (real-time) information.Does a CDP solution make sense for every company?A CDP only makes sense if there is a certain amount of traffic on e-shops or web platforms that visitors can identify via login.
What do you see as the advantages of integrating a CDP?A CDP enables personalized interaction with users in real time and the orchestration of different marketing channels by linking multiple tools. New channels/tools can be connected quickly, ensuring a high level of flexibility. Exactly what marketing managers want today…Can these CDPs be easily integrated into a company's existing infrastructure?Yes, that is one of the great strengths of a CDP: existing solutions in data management.